Post by jorinaparvin147 on Feb 24, 2024 22:07:26 GMT -5
Arizona Muse made her big leap into the world of fashion. She was chosen by Prada to open and close the Italian luxury brand's flagship show in Milan. Five years and countless photo shoots, runway shows and Vogue magazine covers later, the British-American model has transitioned from the glamorous world of fashion to the somewhat disheveled world of environmental activism . I realized that I had no idea where the clothes I worked on came from, what they were made of, and who made them. Arizona Muse. That epiphany caused the Arizona-born ambassador for the likes of Burberry , Chanel and Dior to become an enthusiastic student of sustainability. “I went on a mission to find out everything I could,” said Muse, who after 5 years became a sustainability consultant for fashion brands, as well as an activist and model. In February, a month before the World Health Organization declared a COVID-19 pandemic and the United Kingdom, where Muse is based, went into lockdown, he spearheaded a campaign for the climate movement Extinction Rebellion (XR). "The industry I love and represent is in crisis," he said in a video for XR to encourage consumers to share, repair and rewear their clothes. "Every year, one hundred billion pieces of clothing are made, which take a terrible toll on the planet and the people who make them.
This happens because the people who buy them don't know it. But the industry knows it, and things are not getting better,” he said of an industry that produces 10% of man-made carbon emissions, and is the second largest consumer of the world's water supply. Muse recently sat down for an interview with Eco-Business about how they've been putting pressure on fashion brands to reduce their Job Function Email List environmental impact and how to make climate change part of the COVID-19 conversation. We share it with you! Interview with Arizona Muse What prompted your shift toward environmental activism? Five years into my career, I realized that I had no idea where the garments I worked on came from, what they were made of, and who made them. That's where my sustainability journey began. As anyone who has started their own sustainability journey will know, once you start, you can't stop. You start to learn and it changes the way you think about the world.
I went on a mission to find out everything I could, and realized how sustainability connects every industry. For example, fashion is totally intertwined with agriculture, with most of the materials being grown. In addition to endless research, I also took a course at Cambridge on sustainable business. I have since partnered with groups like Fashion Revolution , which work to change the way clothing is sourced and consumed. I have worked as a sustainability consultant for some brands. And I'm on the board of The Sustainable Angle , a non-profit organization that promotes projects that minimize the environmental impact of the fashion industry. You have been a spokesperson for Extinction Rebellion, which encourages its supporters to break the law in protest of government inaction on climate change. Are you worried that supporting a group like XR will affect your modeling career? Modeling has given me a lot, especially a platform that I strive to use to have a positive impact on the future of the planet. Thanks to this profession, I have direct access to designers and CEOs who make decisions about their business. I take every opportunity to talk to them about the work they are doing, the changes they could and should make, and the impact they could have. It is not always an easy balance to achieve.