Post by account_disabled on Mar 5, 2024 3:48:59 GMT -5
Sandra Pampín Categories Inbound marketing , B2B Marketing What is a landing page and what is it for in industrial marketing? You will have read hundreds of times how important it is to have a company website, and that it must also be dynamic and active. Because? Very simple, so that it generates traffic and can become a powerful commercial support mechanism . However, a 'normal' website, created without conversion points, is only a small part of the way. It is essential to go one step further. An effective inbound marketing tool that can help you go to the next level is a landing page. What is a landing page? It is a web page created with the sole objective of capturing a user's contact information through a form to convert it into a lead. What information? The one that we establish as a priority when qualifying whether a lead is of higher or lower quality for the sales department.
In short, convert web traffic into a contact opportunity, first, and a business opportunity, second. In terms of design and content, they tend to be simpler pages. A landing page is created specifically to promote a campaign about a product or service that we want to highlight. For it to work well, it must have a very direct headline , an image or video, a short BTC Users Number Data text with basic information, a form and a link to our social networks. There is hardly any navigability and links because we want to avoid what are called 'vanishing points' , that is, distractions that invite the user to leave the page. What is a landing page and what is it for in industrial marketing? A conversion page to generate leads in industrial companies For someone to freely leave us their contact information on a form, to overcome the usual fears of receiving spam, we must offer something in return in a reliable and quality environment .
Here we have a wide range of options to offer depending on the established objective and the audience we want to impact . As an industrial company that seeks to attract professional contacts from other industries, we can offer to request a product demo or a visit, download a technical ebook, schedule a video call, sign up for a webinar, etc. Difference between landing page and a corporate website The difference is in the final objective, both pages have been designed to meet different goals . A landing page has the objective of converting web visitors into leads, in short, registering a potential customer (lead) for the company . A corporate page is designed to discover content about the business, products, services, success stories... Pure information.
In short, convert web traffic into a contact opportunity, first, and a business opportunity, second. In terms of design and content, they tend to be simpler pages. A landing page is created specifically to promote a campaign about a product or service that we want to highlight. For it to work well, it must have a very direct headline , an image or video, a short BTC Users Number Data text with basic information, a form and a link to our social networks. There is hardly any navigability and links because we want to avoid what are called 'vanishing points' , that is, distractions that invite the user to leave the page. What is a landing page and what is it for in industrial marketing? A conversion page to generate leads in industrial companies For someone to freely leave us their contact information on a form, to overcome the usual fears of receiving spam, we must offer something in return in a reliable and quality environment .
Here we have a wide range of options to offer depending on the established objective and the audience we want to impact . As an industrial company that seeks to attract professional contacts from other industries, we can offer to request a product demo or a visit, download a technical ebook, schedule a video call, sign up for a webinar, etc. Difference between landing page and a corporate website The difference is in the final objective, both pages have been designed to meet different goals . A landing page has the objective of converting web visitors into leads, in short, registering a potential customer (lead) for the company . A corporate page is designed to discover content about the business, products, services, success stories... Pure information.