Post by account_disabled on Mar 11, 2024 4:51:50 GMT -5
Closing your eyes to the reality around you is no longer an option. In Brazil, 59% of people criticize companies for their lack of action on social and environmental issues, according to a survey by the Ipsos institute carried out in 2023. We live in a country with glaring inequality and which has the largest tropical forest in the world, despite constant deforestation. In other words, there is no shortage of very important topics. There is also no lack of public interest, whether this public is the end consumer or the candidates and collaborators themselves. In fact, it's worth remembering this so that your employer branding strategy is truly attractive to the biggest talents on the market. People born since the 1980s, therefore Millennials and Generation Z, have a deep interest in social issues and are probably the largest age group of your employees. Considering the importance of social impact, therefore, is urgent. In this article, see: summary What is social impact? The importance of growing demand for ESG Corporate social impact actions to attract new talent 3 examples of companies that generate positive social impact What is social impact? Social impact is increasingly important for most people, however, the S is still the weakest point of ESG strategies.
This is said by expert Rodolfo Gutilla , who has three decades of experience in sustainability at the helm of companies such as Natura and Whirpool. But do you really know what defines this concept? Before explaining it, it is important to know that developing a philanthropic or volunteering action does not transform a company into a social impact organization. Developing social actions is very Bahamas Mobile Number List important and valued, but it is something much simpler and more specific. For a company to have a positive social impact, concern with this aspect needs to be part of its purpose. That is, the reason why it exists. This means that she needs, at least, a goal and a project with a beginning, middle and end. We can mention Think Olga, an NGO that promotes gender equality through communication, and Conta Black, a bank that offers digital accounts and other services for people who do not have access to traditional banks – mostly black people. Projects like this are extremely challenging, but they are possible. Innovation is a labor - MHS 2023 (26.01.23) In the panel Inovar é um natal , the CEO of Vittude, Tati Pimenta, spoke with Fernanda Ribeiro, Co-founder of Conta Black and two other women with very inspiring careers. Even so, ESG has gained strength in companies of all sizes and across all sectors.
See what the Brazilian scenario is like. The importance of growing demand for ESG The number of large companies developing ESG strategies increased from 44% to 70% between 2019 and 2022 , according to Guide 2.5 produced by the consultancy Quintessa. In fact, many companies still think that impact and social responsibility are the same thing, but this is a huge mistake. Using a clear example: social responsibility is a “brick cell phone” while ESG is a cutting-edge iPhone. In the Ipsos study mentioned above, carried out in collaboration with the Ayrton Senna Institute, ESPM and the consultancy Cause, companies appear in third place in relation to the main actors responsible for socio-environmental changes. Additionally, the most popular causes are: Fight hunger and poverty (74%); Education and promotion of learning opportunities (54%); Combating climate change (49%); Inclusion of people with disabilities (46%). See that several of these items can be applied within the company itself, with sustainability strategies and inclusion policies. According to the 16th survey of the Robert Half Trust Index , 83% of unemployed people evaluate companies' ESG strategies before accepting a job offer. Furthermore, 50% of employees said they would not change jobs as their current company is concerned with social, sustainability and governance aspects.
This is said by expert Rodolfo Gutilla , who has three decades of experience in sustainability at the helm of companies such as Natura and Whirpool. But do you really know what defines this concept? Before explaining it, it is important to know that developing a philanthropic or volunteering action does not transform a company into a social impact organization. Developing social actions is very Bahamas Mobile Number List important and valued, but it is something much simpler and more specific. For a company to have a positive social impact, concern with this aspect needs to be part of its purpose. That is, the reason why it exists. This means that she needs, at least, a goal and a project with a beginning, middle and end. We can mention Think Olga, an NGO that promotes gender equality through communication, and Conta Black, a bank that offers digital accounts and other services for people who do not have access to traditional banks – mostly black people. Projects like this are extremely challenging, but they are possible. Innovation is a labor - MHS 2023 (26.01.23) In the panel Inovar é um natal , the CEO of Vittude, Tati Pimenta, spoke with Fernanda Ribeiro, Co-founder of Conta Black and two other women with very inspiring careers. Even so, ESG has gained strength in companies of all sizes and across all sectors.
See what the Brazilian scenario is like. The importance of growing demand for ESG The number of large companies developing ESG strategies increased from 44% to 70% between 2019 and 2022 , according to Guide 2.5 produced by the consultancy Quintessa. In fact, many companies still think that impact and social responsibility are the same thing, but this is a huge mistake. Using a clear example: social responsibility is a “brick cell phone” while ESG is a cutting-edge iPhone. In the Ipsos study mentioned above, carried out in collaboration with the Ayrton Senna Institute, ESPM and the consultancy Cause, companies appear in third place in relation to the main actors responsible for socio-environmental changes. Additionally, the most popular causes are: Fight hunger and poverty (74%); Education and promotion of learning opportunities (54%); Combating climate change (49%); Inclusion of people with disabilities (46%). See that several of these items can be applied within the company itself, with sustainability strategies and inclusion policies. According to the 16th survey of the Robert Half Trust Index , 83% of unemployed people evaluate companies' ESG strategies before accepting a job offer. Furthermore, 50% of employees said they would not change jobs as their current company is concerned with social, sustainability and governance aspects.