Post by account_disabled on Apr 29, 2024 6:44:51 GMT -5
There are now more communications professionals than journalists than ever before. Today, it’s more difficult for comms pros to get coverage and make an impact. It’s a challenging time for both professions. Recently, Muck Rack spoke with journalists to get their insights on how the media is changing. In the 2018 Annual Journalist Survey, journalists were asked about pitching and social media trends along with the state of the industry. As a follow-up, we connected with finance journalists to get their perspective on what’s to come in 2019. Here are a few of the highlights of the 2019 Financial Services Journalist Survey: Fifty percent of finance journalists expect to spend less time on Facebook. The top three topics in 2019 will be cybersecurity (57.5 percent), fintech (41.6 percent), and tax reform (35.8 percent). Nearly 58 percent of journalists consult a company’s social media channels when reporting on it. Now, let’s dig further into the survey findings.
Industry and Social Media Trends According to journalists taking the survey, cybersecurity, fintech, and tax reform are among the most important topics that will see coverage in 2019. Notably, AI and cryptocurrency are topics that closely follow those predictions. Consistent with past survey results, journalists said online newspapers and magazines were their primary news source (60 percent), followed by Diabetes Email List Twitter (25 percent). Additionally, 39 percent expect to spend more time on Twitter in 2019. While 50 percent expect to spend less time on Facebook. And in today’s media environment, we consume and distribute news primarily on social media. That makes the nature of PR and journalism extremely time-sensitive. We all know information can go viral and spread globally within seconds. So it’s not surprising that almost 76 percent of journalists say social media is a valuable source for finding news to report on. Having a strong social media presence and working social into your overall communications strategy is also a good way to seize timely media opportunities. Accordingly, 58 percent of journalists consult a company’s social media channels when reporting on them.
And don’t forget to include visuals. Images, videos, and infographics go a long way in increasing engagement. Including these makes content more share-worthy and appealing to your audience. Journalists and Outlook on Finance Industry With recent changes in legislation, potential reforms, and fluctuations in the stock market, the financial industry must contend with many external forces. Despite the rollercoaster in the market this year, half of the journalists surveyed say the current business environment for the financial industry is more positive than it was a year ago. And 38 percent say the business environment will become more positive in 2019. Whereas, only 29 percent say it will be more negative. Notably, industry-specific journalists are generally more positive about the business environment they’re covering. However, 45 percent of journalists from the 2018 survey were pessimistic about the journalism profession as a whole. However, journalists outside of the U.S. seem to be a bit more optimistic about the direction their industry is heading than U.S.-based journalists. Media Relations Over the years, our research has found that a lack of personalization is the number one reason journalists reject pitches. According to this survey, 60 percent of journalists say they reject pitches for this very reason.